JUNGLE BOOK QUESTIONS
How did Disney successfully use cross-media promotion as part of The Jungle Book’s marketing campaign? The Jungle Books’s marketing campaign used cross media promotion through the use of social media. The use of facebook, instagram and twitter accounts allowed for a larger audience to be educated on the films existence and get the audience involved. They had a snapchat filter available to all snapchat users that allowed the user to look and sound like Scarlett Johansen’s character Kaa, a great way to get a range of aged audiences interested in the film. The film branched out to merchandise, collaborating with Kenzo, they released jungle book style clothing. 2) To what extent were digital marketing techniques vital to The Jungle Book’s box office success? Using digital marketing techniques allows for the younger audiences than the original would have. Older audience who saw the original JB may probably be more familiar with the newer one, whereas a younger audience may nev...