Joe Butterfield A level media

Arctic Apparel is a high end winter clothing brand. The clothes range from parka coats to overcoats to casual jackets and other winter accessories The Brief  My company “Arctic apparel” will manage to create a marketing campaign that will emphasise our Fair-trade ideologies and our winter fashion selling points.  The Posters My products will be shown through two different posters that share similar features of mise-en-scene, so they can be related to ‘Arctic Apparel’. The posters will be shown in different locations, however with a similar background; This background being an industrial park. I plan on shooting in colour and maintaining a blue tint across the posters. This allows the posters to relate to our light blue logo. All the features in the poster will contribute to this overall blue look, from the sky to the clothes to cars In the background and street signs. Other features in the background such as the orange brickwork will compliment this blue and give an...

Green Boxes are the approved images.

H&M Advertising H&M’s advertising is much more minimalistic than most fashion brands out there. They rarely shoot in a real world location, instead they keep to a single coloured set. Using a set like this allows more focus to be put on the clothes and the model, which is ultimately the key selling point. H&M will usually position their model in the centre of the image to draw all attention towards the model and reduce any distraction from the set. The shot below is an exception for a typical block coloured set H&M would use, in this they use a sheet material instead; however the way that the sheet creases are angled towards the model still draws attention to the her. Also because of the look of the clothes, the sheets can emphasise this flowing and loose look of the top. These features still put all focus onto the clothes in the typical H&M advertising style. H&M models are usually positioned in stylistic ways, different to usual stances in o...

Fairtrade have partnered with a number of products to help their marketing campaigns and sell their own products. Their products range from bananas and chocolate to beauty products and gold, plus many more. As well as selling their own products they distribute their logo onto other existing products and shops that contribute to their cause. Such as Cadbury’s, Waitrose, Ben and Jerry’s, Boots, AMT coffee and many more. When it comes to advertising, lots of products use Fairtrade similarly to advertise their product. Cadbury’s for example uses the Fairtrade logo on their chocolate bars; this is the simplest piece of marketing that they use. Cadbury launched an advertisement in 2012 that explained how they support Fairtrade. It explained how buying Cadbury’s dairy milk would support the Fairtrade cause and how it works exactly; they used this concept similarly to advertise their Cadburys drinking chocolate. Karma cola co. Karma cola co. is a fizzy dr...