Comparing editorial comments

Comparing Editorial comments

Similarities

Small masthead
Column style – text based (no images)
Authorative, persuasive tone
Subheading outlines opinion
Based on current affairs
2-3 different comment articles

Differences

The Guardian is more factual and uses statistics and events outside of the discussed topic to back up their points
The Daily Mail is more opinionated; they use less evidence than The Guardian in their articles.
The Guardian is more objective whereas The Daily Mail is more biased in their articles.
In the articles we analysed, The Daily Mail didn’t propose anything to sort out the problem that was being discussed, whereas The Guardian did.
The guardian gives a more emotive read compared to the daily mail.
The use of metaphors and imagery can allow a more emotive read in the guardian’s article
The guardian’s readership would consist of a higher-class audience.





Uses and gratifications theory:
 The Guardian

Identity - The comment on this issue is mainly associated with climate change, a topic that can be disagreed with by many but is largely recognised by a mass population. Therefore this comment will be highly praised by a larger audience (as it is a view they can relate to) an audience that will now continue to buy the guardian for these viewpoints.

Educate- The use of statistics throughout the comment can educate the readers on the topic further. Using this evidence allows the reader to gather more information to fuel their viewpoints. The comment itself is a factual piece so is overall educative.

Entertain – The article is a more informative piece about an environmental issue, so it doesn’t allow as much entertainment as a daily mail comment piece. However the use of metaphors and imagery can allow for an emotive read.

Social interaction – The piece covers a global issue so it is definitely a recognised topic by most people.

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