Paradise papers Story coverage

Paradise papers Story coverage

Daily Mail and The Guardian.

When looking at how the guardian and the daily mail represent the same story, the obvious differences arise around the fact that the daily mail is a right wing tabloid newspaper and the guardian is a left wing broadsheet. Below is a list of all the conventions seen in each newspaper

The Guardian:

Media language:

·      Uses a Large amount of copy as it is a broadsheet and informative newspaper

·      The layout is clean and clear as it a much more expensive paper and doesn’t need to make room for splash story headlines and ads

·      The use of yellow compliments the guardians traditional blue, creating an eye catching effect for readers.

·      The use of a logo for the paradise papers can emphasise the importance of the topic and can make it easily recognisable for when they comment on the story in the future

·      The use of smaller articles on the front page that relate to the splash story can reinforce the ideas being explored

·      All the topics on the cover offer the same ideologies; this allows fewer distractions off the topic for the reader.

Media Industries:

·      Left wing communist viewpoints

·      Negative language used

Media Audience:

·      Supports their audiences opinions

  Audience share similar socialist viewpoints, which are critical of capitalisms unfair rules for global elite

·      Uses and gratification theory – Targets readers, mostly online, The Guardians target audience is middle class and therefore is mostly online because the audience can afford to look at it online with their phone.

The Front Cover:

·      Berliner format (broadsheet)

·      The main image (the Queen) is recognisable to everyone in the audience

·      Bias, dominant ideology

·      Logo format

·      Caption and copy

·      The price of the guardian is £2.00 because it is a broadsheet newspaper. A broadsheet will contain much more information than a tabloid newspaper, which explains the increase in price.

End of audience theory:

·      The copy may be an example of the new media where the consumer is the producer, not professionals, which is second hand information.

The Daily Mail

The daily mails coverage of this story offers different ideologies to the guardian’s coverage because of their agenda. The daily mail is a right wing newspaper and is therefore in favour of the monarch. This is shown in the main headline of the issue, in which they describe the queen to be “dragged” into the tax row, suggesting that it was forced upon her and she is a victim; Unlike The Guardian who describe her to exploit the poor.

Media language:

·      The use of a large headline for the splash story is an easy way of gaining an audiences attention.