The Big Issue - Background info

The launched in 19991 in response 
to the growing number of homeless people in London. They offer people the opportunity to earn income through selling the magazine to the public. Their aim is dismantle poverty through creating opportunity.


The Big Issue tends to use a more minimalistic approach, especially in relation to their front cover designs. Unlike well known newspapers, the big issue doesn’t feature a large amount of text on their front covers, this allows them to use more image and colour to stand out easily.


The Big Issue's target audience is a younger audience. The Big Issue covers a range of topics, from celebrities and current world issues to finance and culture. They present their topics in more informative and stylistic way than gossip, which can attract a more middle class audience. 72% of Big Issue readers are ABC1. 43% of readers are AB (Stats taken from The Big Issue website).

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