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Context Questions

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Fairtrade marketing research

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Fairtrade have partnered with a number of products to help their marketing campaigns and sell their own products. Their products range from bananas and chocolate to beauty products and gold, plus many more. As well as selling their own products they distribute their logo onto other existing products and shops that contribute to their cause. Such as Cadbury’s, Waitrose, Ben and Jerry’s, Boots, AMT coffee and many more. When it comes to advertising, lots of products use Fairtrade similarly to advertise their product. Cadbury’s for example uses the Fairtrade logo on their chocolate bars; this is the simplest piece of marketing that they use. Cadbury launched an advertisement in 2012 that explained how they support Fairtrade. It explained how buying Cadbury’s dairy milk would support the Fairtrade cause and how it works exactly; they used this concept similarly to advertise their Cadburys drinking chocolate. Karma cola co. Karma cola co. is a fizzy dr...
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The Male Gaze in Music Videos

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